Icestone Gelato
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
Typefase
Futura
Usage
Headlines
Typefase
Futura
Usage
Headlines
| Primary #bd1e1c | ◯ | |
| Secondary #FFFFFF | ◯ | |
| #000000 | ◯ | |
