Case Study:
SEO Success for an Organic Skincare Brand
Client:
Zero1Bio – A UK-based organic skincare brand focused on natural face oils.
Challenge:
Despite having premium products and a loyal customer base, Zero1Bio struggled with online visibility. Their website ranked poorly on Google and a high dependency on paid ads.
Objective:
Improve keyword rankings, and drive more organic traffic from UK region through non-paid search channels.
Solution
An SEO campaign was launched with the following key strategies:
- Comprehensive SEO Audit: Identified technical issues, including slow page load speeds, poor mobile usability, and missing meta tags.
- Keyword Strategy: Researched high-intent keywords like “anti-aging skin repair oil,” “vitamin c skin brightening face oil,” and other non-long-tail search terms
- Content Optimization: Rewrote product descriptions, blog posts, and landing pages with SEO-friendly copy and keyword integration.
- Backlink Outreach: Secured backlinks from beauty bloggers, business profiles, local directories, skincare magazines, and eco-lifestyle directories.
- Web Design Modifications: Revamped the entire website’s look and feel to specifically target audience looking for natural and toxin free oils for skin care.
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Results
- First Page Google rankings for 9+ client-approved target keywords that were precise for “ingredient-based” and “solution-based” searches
- Increased Impressions (visibility) from a daily 24 avg count to 400+ daily
- 80% boost in Clicks directly from organic search
Conclusion:
With the right SEO strategy and consistent execution, Zero1Bio transformed its digital presence, driving growth organically and establishing itself as a trusted voice between the top competitors like Boots, Amazon UK, Holland & Barrett and several other local businesses in the competitive skincare market.
